Ford False Fuel Economy, Payload, and Road Load Claims
- by Ayden
A new class action lawsuit against Ford Motor Company is suing the automaker for deceptive marketing, including false claims about gas mileage, payload, and road load. The lawsuit seeks damages of $1.2 billion and claims that the misleading mileage claims cost drivers upwards of $2,000 per year in additional fuel costs. This misrepresentation is believed to be related to a change in EPA emissions testing procedures in 2017. This change affected the “road load” calculation used to evaluate emissions, which simulates the resistance caused by wind and tire rolling resistance.
Class action lawsuit
A lawsuit filed in the United States and Canada alleges that Ford overstated its vehicles’ fuel economy to attract consumers, beat the competition, and earn more environmental credits. The lawsuit seeks damages for falsifying fuel economy information and seeks injunctive relief preventing Ford from misrepresenting its vehicles’ fuel efficiency. It also seeks punitive damages under certain laws. The lawsuit is filed by consumers who bought a Ford truck because of the vehicle’s misrepresentations.
EPA estimates provide consumers with an accurate comparison of vehicles, and the claims made by Ford are false and misleading. The lawsuit claims that Ford misrepresents fuel economy by as much as fifteen percent on the highway and ten percent in city driving. The Ford Gas Mileage class action lawsuit claims that the automaker is responsible for causing hundreds of thousands of consumers to suffer economic losses as a result of this misrepresentation.
False fuel economy claims
According to a lawsuit filed by the Environmental Protection Agency, Ford has made false fuel economy claims about the C-Max hybrid. The company has repeatedly misrepresented the fuel efficiency of the vehicle and has suggested that customers should not pay attention to their driving style when determining its true fuel economy. It also misrepresented the payload capacity of the Super Duty pickup truck, by calculating its maximum payload capacity using a truck configuration not suitable for individual buyers.
The lawsuits allege that Ford misrepresented the real-world fuel economy of its hybrid and electric cars. The company knowingly misrepresented the fuel economy of both the C-Max hybrid and the Super Duty pickup truck. The company also inflated claims about the C-Max hybrid’s payload capacity and the maximum distance it can travel on one tank of gas. Further, the company omitted certain standard cargo truck items from the weight calculations of its hybrids to boost its claims about real-world fuel economy.
False payload claims
The false payload claims in a gas mileage lawsuit against Ford involve misleading advertisements for their pickup trucks. The company misrepresented the payload capacities of its trucks to consumers by using a deceptive calculation scheme. To create the hypothetical payload figures it used for advertising purposes, it omitted several standard items found on the truck. The hypothetical configuration excluded a spare tire, jack, radio, and center console. The advertisements portrayed the “best in class” payload capacity for pickup trucks but the actual payload capacity was lower.
The company admitted to lowering the advertised fuel economy for its C-Max vehicles. In addition, they altered the advertisements to compare the C-Max with the Toyota Prius. Using these ads, Ford reduced advertised fuel efficiency from 47 mpg in the city to 42 mpg on the highway. The AGs based their challenge on the “real-world” experience consumers would have. The lawsuit sought damages of up to $19.2 million.
Falsified road load estimates
A class action lawsuit filed by consumers alleging that Ford intentionally misrepresented the fuel economy of its cars and trucks has uncovered a widespread problem with the company’s “road load” estimates. The road load refers to the force placed on a vehicle when it travels at a constant speed over a smooth surface. Lighter vehicles achieve better fuel economy than heavy ones. The EPA calls this force road load.
The Department of Justice is investigating Ford’s emissions certification process. The company has also hired an outside firm to review its fuel economy numbers and Road Load calculations. However, the investigation has revealed that there was no evidence that emissions cheating devices were installed in the vehicles. The Ford Gas Mileage lawsuit piggybacks on a federal investigation into the company’s testing processes. As such, it will not be surprising to see the Justice Department take action against the car manufacturer.
A new class action lawsuit against Ford Motor Company is suing the automaker for deceptive marketing, including false claims about gas mileage, payload, and road load. The lawsuit seeks damages of $1.2 billion and claims that the misleading mileage claims cost drivers upwards of $2,000 per year in additional fuel costs. This misrepresentation is believed…
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